Social Media Marketing
Platform-native strategy and community growth that turns followers into brand advocates.
Social Media Marketing ยท Brand Builder
I take ideas from concept to execution โ cinematic promos, high-converting campaigns, brand identities, and digital experiences that connect with real audiences.
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I'm a marketing professional with a passion for building brands that people remember. My background spans social media marketing, content strategy, video production, web development, graphic design, and AI-powered marketing solutions.
Throughout my career I've led marketing initiatives across multiple industries, combining creativity with data-driven decision making to increase engagement, strengthen brand presence, and support business growth. I believe the best marketing isn't just visually appealing โ it tells a compelling story, solves real business problems, and creates meaningful experiences for customers.
I'm constantly exploring emerging technologies, particularly artificial intelligence, and finding practical ways to integrate them into creative workflows โ from AI-assisted content production to website development and marketing automation.
Above all, I love creating work that is thoughtful, impactful, and memorable.
Platform-native strategy and community growth that turns followers into brand advocates.
Story-first content systems built to drive engagement and support real business goals.
Cinematic promotional videos and commercials from concept through final cut.
Fast, on-brand websites and digital experiences that convert visitors into customers.
Brand identities and campaign visuals with a distinct, memorable point of view.
Practical AI integrated into creative workflows โ content, automation, and web build-out.
A selection of work โ each piece gains visuals, video, and links as it's added.
Sole marketing lead across four business lines โ a tax & accounting firm, an AI software platform, executive suites, and live events. Drove 128,000+ social engagements in twelve months by running content as a system. Helped lead branding and go-to-market for SteppinAI, an AI-native tax platform, taking it from internal tool to market-facing product. Built an AI-assisted creative pipeline (Claude, ChatGPT, Higgsfield, ElevenLabs) โ one marketer producing at agency volume.
Built and monetized an original content brand from zero. Grew a YouTube channel past 100,000 subscribers and 15M+ lifetime views, and scaled a TikTok audience to 250,000+ followers โ reverse-engineering retention, thumbnails, and titling against performance data. Ran every step solo: concept, script, film, edit, design, publish.
Built the brand's social presence from the ground up โ voice, content, and community engagement for a local retail audience. Shot and produced product photography and short-form video, holding a consistent visual identity, and used engagement data to sharpen campaigns.
Experience, results, and the campaigns behind them โ in one page.
Open to new opportunities in social media & brand marketing.
Feeds & reels in motion.
Keep scrolling โ the phone moves through the reels. Tap it to play with sound.